all and end all
Synonyms
Examples
Money is all right but once you have it you learn it's not the be all and end all.
I like to look glamorous sometimes, but it's not the be all and end all. I can muck in as well.
Chart positions aren't the be all and end all.
I didn't become leader to transform the Liberal Democrats into an enlarged form of the Electoral Reform Society. It's not the be all and end all for us. There are other very, very key ambitions in politics, not least social mobility and life chances, that I care about as passionately if not more.