altruism
Noun
Meaning
Regard for others, both natural and moral; devotion to the interests of others; brotherly kindness; -- opposed to egoism or selfishness.
Source: Webster's dictionarySynonyms
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A corollary to Rand's endorsement of self-interest is her rejection of the ethical doctrine of altruism —which she defined in the sense of Auguste Comte 's altruism (he coined the term), as a moral obligation to live for the sake of others.
Altruism explained Dawkins says that in writing The Selfish Gene "My purpose is to examine the biology of selfishness and altruism."
A fine regulation of altruism can be associated with gratitude and sympathy in terms of cost/benefit and the level in which the beneficiary will reciprocate.
Another effect is that people would like altruism to be due to a personality characteristic rather than due to overt reputational concerns and simply pointing out that there are reputational benefits of an action may actually reduce them.
Altruism that ultimately serves selfish gains is thus differentiated from selfless altruism, but the general conclusion has been that empathy-induced altruism can be genuinely selfless.
Another is the tit-for-tat strategy of reciprocal altruism.