For every failure, there's an alternative course of action. You just have to find it. When you come to a roadblock, take a detour. Mary Kay Ash
You are educated. Your certification is in your degree. You may think of it as the ticket to the good life. Let me ask you to think of an alternative. Think of it as your ticket to change the world. Tom Brokaw
The more I learnt about this cheeky – almost rebellious – company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money. Jonathan Ive
We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving. Edward de Bono
There are many reasons why novelists write but they all have one thing in common a need to create an alternative world. John Fowles
Nothing can be settled in isolation. Every use of our resources is at the expense of an alternative use. John Maynard Keynes