argumentum ad passiones
Noun
Meaning
argumentum ad passiones (plural argumenta ad passiones)
(rhetoric) An appeal or argument intended to convince the listener(s) by agitating the emotions, rather than by appealing to sober judgment.
Noun
argumentum ad passiones (plural argumenta ad passiones)
(rhetoric) An appeal or argument intended to convince the listener(s) by agitating the emotions, rather than by appealing to sober judgment.