Aunt Jemima
Noun
Meaning
Aunt Jemima (plural Aunt Jemimas)
(derogatory, ethnic slur) A black woman who is obsequiously servile to white authority, a black female race traitor.
Synonyms: Aunt Jane, Aunt Thomasina, coconut, Oreo
Examples
It joins a growing a list of brands from Eskimo Pie to Aunt Jemima that are reckoning with racist logos and marketing.
Nancy Green and Lillian Richard never met, but they both portrayed Aunt Jemima and overcame a lot.
None of this is to say that offensive marketing images like Aunt Jemima don’t need to go.
"Racism in American Popular Media: From Aunt Jemima to the Frito Bandito". p. 34. ABC-CLIO After the sales team visited Chicago, Pepsi's share in the city overtook that of Coke for the first time.
The soul-searching comes in the wake of PepsiCo’s announcement Wednesday that it’s renaming its Aunt Jemima syrup brand.
On Wednesday, PepsiCo’s Aunt Jemima brand to do away with the image of a Black woman on its packaging and plans to change the pancake and syrup brand’s name.