1. backsell - Noun
2. backsell - Verb
backsell (plural backsells)
(marketing) The promotion of a product to end users or retailers in order to create demand earlier in the supply chain, e.g. with wholesalers.
backsell (third-person singular simple present backsells, present participle backselling, simple past and past participle backsold)
(marketing) To promote in this manner.