backward integration
Noun
Meaning
backward integration (countable and uncountable, plural backward integrations)
(business) The takeover of a supplier of goods by the retailer that stocks those goods.
Coordinate term: forward integration
Noun
backward integration (countable and uncountable, plural backward integrations)
(business) The takeover of a supplier of goods by the retailer that stocks those goods.
Coordinate term: forward integration