Noun
bankability (uncountable)
The state or condition of being bankable.
His leading role in Moran of the Lady Letty was of a typical Douglas Fairbanks nature; however, to capitalize on Valentino's bankability, his character was given a Spanish name and ancestry. Source: Internet
Our goal is to take the initiative from project concept through USTDA funding to bankability, financial closure and implementation. Source: Internet
Two months after finally signing on to play Garrison in January 1991, his film Dances with Wolves won seven Academy Awards and so his presence greatly enhanced JFK s bankability in the studio's eyes. Source: Internet
On examining the proposals for incentives, due consideration would be given to other factors such as cost disadvantage project viability, bankability, employment generation and promoters’ risk capital, the team added. Source: Internet