be all and end all
Noun
Meaning
the essential factor; the all-important element; the supreme aim
Source: WordNetAlternative names
be-all and end-all
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Antonyms
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Examples
profit is the be-all and end-all of business
Protein isn’t the be-all and end-all of good nutrition.
Similarly, the manufacturers seem to focus on Flash as being the be-all and end-all.
While the Big Smoke may feel like the be-all and end-all of humanity, it’s important to sometimes escape the concrete jungle and immerse yourself in green.
Marx is not the be-all and end-all of everything.
We are now living in a culture that projects love that is romantic the be-all and end-all on television, films, popular publications and novels.