Noun
the essential factor; the all-important element; the supreme aim
Source: WordNetbe-all and end-all
profit is the be-all and end-all of business Source: Internet
Protein isn’t the be-all and end-all of good nutrition. Source: Internet
Similarly, the manufacturers seem to focus on Flash as being the be-all and end-all. Source: Internet
While the Big Smoke may feel like the be-all and end-all of humanity, it’s important to sometimes escape the concrete jungle and immerse yourself in green. Source: Internet
Marx is not the be-all and end-all of everything. Source: Internet
We are now living in a culture that projects love that is romantic the be-all and end-all on television, films, popular publications and novels. Source: Internet