Noun
behavioural science (countable and uncountable, plural behavioural sciences)
The systematic analysis and investigation of human and animal behaviour through controlled and naturalistic observation and disciplined scientific experimentation.
Helping in the effort to keep people safe and away from public areas is NudgeRio, a department in Rio’s city hall that uses behavioural science to influence people’s decisions. Source: Internet
The behavioural science that forms part of the government's thinking on the lockdown warned before the restrictions came in that people would struggle to stick to the rules for prolonged periods. Source: Internet
The researchers applied their varied expertise to predicting the future — which included backgrounds in behavioural science, economics, evolutionary biology, medicine and neuroscience. Source: Internet