below the line
Adverb
Meaning
(bridge) Pertaining to points scored for tricks bid and won, which count towards game.
Taking place underneath an online article, video or other item of content, as part of a comments section or related discussion forum.
(marketing) Targeting specific demographics through trade shows, search engine advertising, etc. rather than the mainstream media.
(film) Who do not guide and influence the creative direction, process, and voice of a given narrative in a film, such as the boom operators, hair stylists, and location managers.
Antonym: above the line
(television) Of expenses: paid for standard ongoing concerns such as insurance and technical equipment and crew.
Antonym: above the line
Synonyms
Examples
Live Below the Line raises real money to help the world's poorest people, but it is also a symbolic demonstration aimed at highlighting - not replicating - the plight of the world's poor.
The truth is that I have lived on an even keel. I don't go down, and I don't go up. I believe in living above the line. Above the line is happiness and love, you know. Below the line is all sadness and destruction and unhappiness. And I don't go down below the line for anything.
A superior mirage occurs when the air below the line of sight is colder than the air above it.
As a leader in integrated marketing, he is skilled at managing brands and budgets both above and below the line, with an effective track record of managing agency value at each stage of marketing life-cycle.
In addition to these variations of the tengwar shapes, there is yet another variation, the use of stems that are extended both above and below the line.
Mr Reville said the pool had featured the most below the line votes he had seen at a local election, suggesting that the old guard Labor voters were still strong, but outweighed by people looking for real change.