Noun
English Wikipedia has an article on:brain-washingWikipedia
brain-washing (countable and uncountable, plural brain-washings)
A form of indoctrination that forces people to abandon their beliefs in favour of another set of beliefs by conditioning through various forms of pressure or torture
Human beings have an inalienable right to invent themselves; when that right is pre-empted it is called brain-washing. Germaine Greer