brand equity
Noun
Meaning
brand equity (uncountable)
(business, marketing) The worth of a brand in and of itself; the social value of a well-known brand name.
Synonyms
Examples
Brand equity is a marketing term that describes a brand’s value.
Noun
brand equity (uncountable)
(business, marketing) The worth of a brand in and of itself; the social value of a well-known brand name.
Brand equity is a marketing term that describes a brand’s value.