Noun
a name given to a product or service
Source: WordNetbrand-name
To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that floats; Rice Krispies the breakfast cereal that goes snap-crackle-pop; Philip Roth the Jew who masturbates with a piece of liver. Philip Roth
When people use your brand name as a verb, that is remarkable. Meg Whitman
The one hit song that I have tremendous gratitude for is Boots, because it has a life of its own. It's like being identified with a brand name. Nancy Sinatra
I thought a company that provides mutual-fund information could be a great business, because you could construct an effective moat by building large financial databases and customer lists and a strong brand name. Joseph D Mansueto
Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.' Peter York
According to Zacks, “PC Connection, Inc. is a direct marketer of brand-name personal computers and related peripherals, software, and networking products to business, education, government, and consumer end users located primarily in the United States. Source: Internet