Verb
bury the lead (third-person singular simple present buries the lead, present participle burying the lead, simple past and past participle buried the lead)
(idiomatic) (news writing style) To begin a story with details of secondary importance to the reader while postponing more essential points or facts. See lead paragraph.
You find the most important thing that really grabs you, and put it right up top. Don't bury the lead. Put it at the top. Best thing to do. Never go wrong that way. It's an immutable law of journalism. It just always works. Kurt Loder