Adjective
English Wikipedia has an article on:business-to-consumerWikipedia
business-to-consumer (not comparable)
Selling products directly to customers, bypassing any third-party retailers, wholesalers, or any other middlemen.
At the same time, the client is making excellent use of the store’s customer groups to segment target audiences for the business-to-consumer (B2C) and business-to-business (B2B) markets. Source: Internet
Business-to-business (B2B) players are notorious for being behind their business-to-consumer (B2C) counterparts when it comes to adapting to industry changes, and the growth of mobile marketing and advertising has left many B2Bs struggling to keep up. Source: Internet
In addition to helping businesses digitize their businesses, Baozun helps them set up shop on Alibaba's Tmall and JD.com -- two of the biggest business-to-consumer (B2C) marketplaces in China. Source: Internet
The pivot is supported by research showing only 9% of business-to-consumer marketers plan to bring content development in-house. Source: Internet
The survey, conducted by and commissioned by Adyen, also included 250 business-to-consumer retailers operating in the US. Source: Internet