business-to-consumer
Adjective
Meaning
English Wikipedia has an article on:business-to-consumerWikipedia
business-to-consumer (not comparable)
Selling products directly to customers, bypassing any third-party retailers, wholesalers, or any other middlemen.
Examples
At the same time, the client is making excellent use of the store’s customer groups to segment target audiences for the business-to-consumer (B2C) and business-to-business (B2B) markets.
Business-to-business (B2B) players are notorious for being behind their business-to-consumer (B2C) counterparts when it comes to adapting to industry changes, and the growth of mobile marketing and advertising has left many B2Bs struggling to keep up.
In addition to helping businesses digitize their businesses, Baozun helps them set up shop on Alibaba's Tmall and JD.com -- two of the biggest business-to-consumer (B2C) marketplaces in China.
The pivot is supported by research showing only 9% of business-to-consumer marketers plan to bring content development in-house.
The survey, conducted by and commissioned by Adyen, also included 250 business-to-consumer retailers operating in the US.