Noun
business venture (plural business ventures)
A business enterprise in which the expectation of gain is accompanied by the risk of loss or failure.
In 1958, my father invested everything he had in a business venture and became the largest automobile dealership in Chicago for Ford's new Edsel line. But Edsel sales plummeted and my father fell into bankruptcy. I watched him struggle; working long hours to protect us from poverty. Radhanath Swami