Carl Jung
Noun
Meaning
Swiss psychologist (1875-1961)
Source: WordNetSynonyms
Examples
Carl Jung called this his shadow work. He said we never see others. Instead we see only aspects of ourselves that fall over them. Shadows. Projections. Our associations.
You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.
As Carl Jung said, avoidance of legitimate suffering is the root of all mental illness. And one truth you must suffer is that everything and everyone you love will eventually die. Even gods.
A reprint of his book in the 1990s by Routledge Press included an introduction to the book by Carl Jung.
Carl Jung 's Apollo archetype represents what he saw as the disposition in people to over-intellectualise and maintain emotional distance.
Or what the Swiss Carl Jung would call the primitive man or human being able to commune with the rational side.