Noun
clickstream (plural clickstreams)
(computing, marketing) A profile of a user's activity in a web browser or other software, based on what is clicked.
Synonym: click path
Amazon EMR can be used to analyze clickstream data in order to segment users, understand user preferences, and deliver more effective ads. Source: Internet
For example, a clickstream application which is used for best effort personalization can easily tolerate a few missed clicks. Source: Internet
The traffic data we used for this study comes from clickstream. Source: Internet