co-branding
Noun
Meaning
co-branding (countable and uncountable, plural co-brandings)
The combination of two or more well-known brands for marketing purposes, to strengthen one another's preference or purchase intentions, or to reach a broader audience.
Examples
Lancia co-branding Chrysler plans for Lancia to codevelop products, with some vehicles being shared.
Doritos and Taco Bell, one of the most successful co-branding partnerships in the history of fast food, is an example of a co-marketing match made in heaven.
Customisation includes: the creation of bespoke covers, co-branding with your company logo, inclusion of editorial inserts or adverts and embedded audio and video content.
Starbucks rejected a co-branding deal for the album, due in part to some sexually explicit content but also because of Springsteen's anti-corporate politics.
Consequently, several larger store accounts have entered into co-branding arrangements with credit card networks for the store-based accounts to be widely accepted.