Noun
co-branding (countable and uncountable, plural co-brandings)
The combination of two or more well-known brands for marketing purposes, to strengthen one another's preference or purchase intentions, or to reach a broader audience.
Lancia co-branding Chrysler plans for Lancia to codevelop products, with some vehicles being shared. Source: Internet
Doritos and Taco Bell, one of the most successful co-branding partnerships in the history of fast food, is an example of a co-marketing match made in heaven. Source: Internet
Customisation includes: the creation of bespoke covers, co-branding with your company logo, inclusion of editorial inserts or adverts and embedded audio and video content. Source: Internet
Starbucks rejected a co-branding deal for the album, due in part to some sexually explicit content but also because of Springsteen's anti-corporate politics. Source: Internet
Consequently, several larger store accounts have entered into co-branding arrangements with credit card networks for the store-based accounts to be widely accepted. Source: Internet