1. cold approach - Noun
2. cold approach - Verb
(seduction community) The act of approaching a stranger (usually female) and asking them on a date.
Since I became a pick-up artist, I've performed over two hundred cold approaches.
(sales) The act of approaching a stranger in an attempt to sell them a product or service.
cold approach (third-person singular simple present cold approaches, present participle cold approaching, simple past and past participle cold approached)
To approach a stranger in this way.
I hate when multi-level marketing salesmen cold approach me in coffee shops.
I don't plan to take a formal, cold approach with my children, but I expect a lot. I don't want my children to view me as their best friend. I want to be their mom. Ivanka Trump