Verb
commodify (third-person singular simple present commodifies, present participle commodifying, simple past and past participle commodified)
(transitive) To make something into a commodity, sometimes at the expense of its intrinsic value.
My mother never liked Mother's Day. She thought it was a fake holiday dreamed up by Hallmark to commodify deep sentiments that couldn't be expressed with a card. Meghan O'Rourke