common touch
Noun
Meaning
the property of appealing to people in general (usually by appearing to have qualities in common with them)
Source: WordNetHypernyms
Examples
Lanier (2002, 37) Edmund Kean at Drury Lane gave a psychological portrayal of the central character, with a common touch, but was ultimately unsuccessful in the role.
St-Laurent chatted with children, gave speeches in his shirt sleeves, and had a 'common touch' that turned out to be appealing to voters.