Noun
the property of appealing to people in general (usually by appearing to have qualities in common with them)
Source: WordNetLanier (2002, 37) Edmund Kean at Drury Lane gave a psychological portrayal of the central character, with a common touch, but was ultimately unsuccessful in the role. Source: Internet
St-Laurent chatted with children, gave speeches in his shirt sleeves, and had a 'common touch' that turned out to be appealing to voters. Source: Internet