conceptualisation
Noun
Meaning
inventing or contriving an idea or explanation and formulating it mentally
an elaborated concept
Source: WordNetSynonyms
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Here, D3T's head of design Hal Sandbach shares key tips for conceptualisation and design, as well as what to look for in a designer.
“Officers’ feedback has been an integral part of the vehicle’s conceptualisation and development, and there has been much attention to detail on the features that have been included,” he said.
They have been very closely involved with the conceptualisation and design of this product from scratch.
Conceptualisation of the IDCrozz systematically follows the new Volkswagen brand strategy.