Noun
The act of connoting; a making known or designating something additional; implication of something more than is asserted.
Source: Webster's dictionaryEven the word depression itself was the terminological product of an effort to soften the connotation of deep trouble. In the last century, the term crisis was normally employed. With time, however, this acquired the connotation of the misfortune it described. John Kenneth Galbraith
The ambiguities of language, both in terms of vocabulary and syntax, are fascinating: how important connotation is, what is lost and what is gained in the linguistic transition. Marilyn Hacker
When you say 'comic book' in America, people think of Mickey Mouse, and Archie. It has a connotation of juvenile. Mark Hamill
Without the connotation good or bad, bin Laden's a great man in the sense that he's influenced the course of history. Michael Scheuer
The liberty of the press is not confined to newspapers and periodicals. It necessarily embraces pamphlets and leaflets. ... the press in its historic connotation comprehends every sort of publication which affords a vehicle of information and opinion. Charles Evans Hughes
A lot of YouTubers, because they have such pride in what they do, have a negative connotation towards television. I don't feel that way. I feel like it's another medium to reach a broader audience. Grace Helbig