cross-promotion
Verb
Meaning
cross-promotion (countable and uncountable, plural cross-promotions)
The advertising or publicising of products using other products or promotions.
Related terms
Examples
After the link with ITV was cut, the cross-promotion which had existed between ITV and Channel 4 also ended.
The result of course, according to Parag Vaish, Co-founder of Demand, can impact brand marketers, advertising agencies and media bookers who want to relate with cross-promotion opportunities.
That’s a staggering achievement in such a short window, and a big part of their success is the result of a cross-promotion with Verizon that worked much better than Apple’s own deal for free Apple TV+ subscriptions.
The idea of collaboration itself includes an element of organic marketing, based on cross-promotion, which helps content creators increase their followers by cross-pollinating audiences and generating fresh ideas," explains Daniel.
Typically, each promotion only recognizes the "legitimacy" of their own titles, although cross-promotion does happen.
DVD being sold next to potatoes in a store's produce department went viral over the weekend, and if you've read 's novel or "seen the movie, it seems like perfect cross-promotion, done perhaps by some clever person at a random grocery store.