Verb
cross-promotion (countable and uncountable, plural cross-promotions)
The advertising or publicising of products using other products or promotions.
After the link with ITV was cut, the cross-promotion which had existed between ITV and Channel 4 also ended. Source: Internet
The result of course, according to Parag Vaish, Co-founder of Demand, can impact brand marketers, advertising agencies and media bookers who want to relate with cross-promotion opportunities. Source: Internet
That’s a staggering achievement in such a short window, and a big part of their success is the result of a cross-promotion with Verizon that worked much better than Apple’s own deal for free Apple TV+ subscriptions. Source: Internet
The idea of collaboration itself includes an element of organic marketing, based on cross-promotion, which helps content creators increase their followers by cross-pollinating audiences and generating fresh ideas," explains Daniel. Source: Internet
Typically, each promotion only recognizes the "legitimacy" of their own titles, although cross-promotion does happen. Source: Internet
DVD being sold next to potatoes in a store's produce department went viral over the weekend, and if you've read 's novel or "seen the movie, it seems like perfect cross-promotion, done perhaps by some clever person at a random grocery store. Source: Internet