Noun
customer base (countable and uncountable, plural customer bases)
A group of customers and/or consumers that a business serves.
Synonyms: client base, consumer base
If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young. Jeff Bezos
Like any small business owner, I experienced the pressures of building a company from the ground up - developing a business plan, balancing the books, meeting payroll and building a customer base. Gavin Newsom
Companies cannot really see beyond their current customer base. They explicitly or implicitly do things to protect their current customers. And the last person to want real change is your customer. This is why most new ideas come from small companies that have nothing to lose. Nicholas Negroponte
Let's hold insurance companies accountable the right way by making them put their whole customer base on the line. Ron Wyden
Even if someone is already in your market space, ask yourself whether you can approach it from a different angle and thereby secure your own customer base. Benjamin Cohen
Pager companies are very much looking to provide new services to help them regain some of their customer base. David Rose