deserves it
Examples
A child needs your love most when he deserves it least.
Loyalty to the country always. Loyalty to the government when it deserves it.
Everybody needs love. Everyone deserves it.
Patriotism is supporting your country all the time, and your government when it deserves it.
If somebody is working very hard, or deserves a lot of money, pay him upfront, say he is going to be working for so much time, he deserves it – and then put the rest of the money where it should go. But unfortunately, that sort of transparency is rarely there.
Destiny often withholds the crown from the very person who deserves it.