direct marketing
Noun
Meaning
marketing via a promotion delivered directly to the individual prospective customer
Source: WordNetSynonyms
advertising
telemarketing
direct mail
mail order
direct selling
direct sale
mail order sales
direct seller
door-to-door selling
fair advertising
fair marketing
forthright advertising
frank marketing
genuine advertising
genuine promotion
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Antonyms
deceptive advertising
bait advertising
deceitful advertising
deceitful marketing
deceptive marketing
deceptive product claims
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Hypernyms
Examples
Avon invented the concept of direct marketing and direct selling beauty. And that's still very valid to us. We'll have a firm that will be around for another 114 years as strongly as it was the first 114.
I came from years and years in the direct marketing industry where everything is layered.