direct-to-consumer
Adjective
Meaning
direct-to-consumer (not comparable)
Alternative form of business-to-consumer
Examples
About six years ago, he said, CSG began offering an OTT billing product, and the move toward direct-to-consumer distribution actually simplifies the billing process.
Ad Age’s Ilyse Liffreing that direct-to-consumer underwear brand MeUndies has been forced to apologize to customers for launching a “Harry Potter” line of underwear and loungewear in partnership with Warner Bros. Consumer Products.
Brands such as are bringing bold, culturally-authentic foods in blended retail and direct-to-consumer models.
And everything is direct-to-consumer, i.e. no retail markup.
Brands such as Bisleri, Aquafina and Bailley are adopting the direct-to-consumer model, by launching their own online platforms or tying up with delivery apps.
For the majority of regional craft breweries, most revenue comes from two avenues: direct-to-consumer sales out of a tasting room and selling beer to local bars and restaurants.