dysphemism
Noun
Meaning
an offensive or disparaging expression that is substituted for an inoffensive one
Source: WordNetSynonyms
Antonyms
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Examples
his favorite dysphemism was to ask for axle grease when he wanted butter
A dysphemism is an expression with connotations that are offensive either about the subject matter or to the audience, or both.
Cast member Lulu Roman "played" moonshine jugs (by which, she would blow air over the spout, creating a "humming sound"), which partially explains the sketch's title (as well as the fact that "jugs" is a dysphemism for breasts).
Examples include "bitch", "pig", "chicken", "snake" and "rat". citation Euphemistic dysphemism A speaker may use a minced oath when wanting to swear (interjectionally) for emphasis without offending.
Move from euphemism to dysphemism The process of pejoration leads to words that were once considered euphemisms to now be considered dysphemisms.
In that case it would appeal to the listener's positive face rather than damage it, and would thus not be a dysphemism.