evoked set
Noun
Meaning
evoked set (plural evoked sets)
(marketing) A small group of brands that consumers consider before making a purchase.
The drinks company spent millions of dollars on advertising to make it into the consumer's evoked set.
Noun
evoked set (plural evoked sets)
(marketing) A small group of brands that consumers consider before making a purchase.
The drinks company spent millions of dollars on advertising to make it into the consumer's evoked set.