No plea about inadequacy of our understanding of the decision-making processes can excuse us from estimating decision making criteria. To omit a decision point is to deny its presence – a mistake of far greater magnitude than any errors in our best estimate of the process. Jay Wright Forrester
When we're trying to form and keep habits, we often search - even unconsciously - for loopholes. We look for justifications that will excuse us from keeping this particular habit in this particular situation. Gretchen Rubin