Noun
fair value (countable and uncountable, plural fair values)
(accounting, economics) A rational, unbiased estimate of the potential market price of goods, services, or assets, taking into account both objective factors (such as production and distributions costs) and subjective factors (such as risks and supply vs. demand).
Coordinate term: historical cost
I had always been interested in markets - specifically, the theory that in financial markets, goods will trade at a fair value only when everyone has access to the same information. Pierre Omidyar
Fair value for the metal, the fund believes "is literally multiples of its current price." Source: Internet
Fair value of contingent consideration is associated with our estimates of the value of earn-outs in connection with certain acquisitions. Source: Internet
Fair value should be given for all goods and services purchased. Source: Internet