fast fashion
Noun
Meaning
fast fashion (uncountable)
(retail) An approach to clothing retail by which designs are quickly adopted from the catwalk so as to capture current fashion trends.
fast-fashion (uncountable)
Alternative form of fast fashion
Alternative names
fast-fashion
Examples
Fast fashion destinations like Forever 21 and H&M don’t offer the same quality that enables a garment to hold its value, both in construction and in style.
Fur-free brands now include fast-fashion companies (Asos and Zara), outdoor retailers (the North Face and Timberland) and high-end e-commerce platforms (Net-a-Porter and Farfetch).
High-quality clothing traded in the secondhand marketplace also retains its value over time, unlike cheaper fast-fashion products.
It’s not just fast-fashion conglomerates that seem lost, though.
However, she says this is no longer the case and that A&F has failed to move with a market in which teenagers demand fast-fashion at low cost, not a premium unchanging proposition, she adds.
H&M being the mega fast-fashion retailer, but really one of the most committed companies in our industry to social, and environmental change in the space, really putting a ton of support into the sector.