Noun
flamebait (uncountable)
(Internet slang) Content in an online forum, such as a newsgroup, with the intent of provoking anger, resulting in flames and sometimes flamewars.
Flame war A flame war results when multiple users engage in provocative responses to an original post—while the original post is usually flamebait, this is not always the case. Source: Internet
However, others prefer to simply ignore flaming, noting that, in many cases, if the flamebait receives no attention, it will quickly be forgotten as forum discussions carry on. Source: Internet