1. focus group - Noun
2. focus group - Verb
focus group (plural focus groups)
A group of people, sampled from a larger population, interviewed in open session for market research or political analysis.
focus-group (plural focus-groups)
Alternative spelling of focus group
focus-group (third-person singular simple present focus-groups, present participle focus-grouping, simple past and past participle focus-grouped)
To subject ideas to review by a focus group in order to determine the viability of those ideas.
focus-group
The Labor Party is not going to profit from having these proven unsuccessful people around who are frightened of their own shadow and won't get out of bed in the morning unless they've had a focus group report to tell them which side of bed to get out. Paul Keating
Because in the end those kind of conservative tea-leaf-reading focus group driven polling types who I think led Kim into nothingness, he's got his life to repent in leisure now at what they did to him. Paul Keating
Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group. Clayton Christensen
Focus group discussions pointed to lack of WASH facilities to be a key gap, including lack of latrines and safe drinking water. Source: Internet
Focus group research says Ireland is fun, friendly, relaxed, beautiful, and photogenic. Source: Internet