form of address
Noun
Meaning
an identifying appellation signifying status or function: e.g. `Mr.' or `General'
Source: WordNetSynonyms
Antonyms
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Examples
Darling: the popular form of address used in speaking to a member of the opposite sex whose name you cannot at the moment remember.
[...]everybody used the polite form of address lei instead of the Fascists' forthright Roman voi.
the professor didn't like his friends to use his formal title
Although this form of address is employed on formal occasions, it is rarely used by the media.
Cultural practices differ slightly, but in general Father is the correct form of address for monks who have been tonsured, while Novices are addressed as Brother.
In her letters to the Pope, she often referred to him affectionately simply as Papa ("Pope"), instead of the formal form of address as "Holiness".