Noun
full price (plural full prices)
The normal price, as opposed to a reduced price.
We gain freedom when we have paid the full price. Rabindranath Tagore
If Broadway shows charge preview prices while the cast is in dress rehearsal, why should restaurants charge full price when their dining room and kitchen staffs are still practicing? Marian Burros
I don't believe in paying full price for clothing. Toks Olagundoye