And I think that being able to make people laugh and write a book that's funny makes the information go down a lot easier and it makes it a lot more fun to read, easier to understand, and often stronger. So there's all kinds of advantages to it. Al Franken
I've experienced plenty of times when something I think is funny doesn't do very well. And there are times when something I don't think is funny makes the audience laugh so hard. Carrot Top