Proper noun
Gauer (plural Gauers)
A surname.
Feep's character name had actually been coined by Bloch's friend/collaborator Harold Gauer for their unpublished novel In the Land of Sky-Blue Ointments, "Lefty Feep and I" in Bloch's Out of My head. Source: Internet
He was asked to work on his speechwriting, advertising, and photo ops, in collaboration with Harold Gauer. Source: Internet
They created elaborate campaign shows; in Bloch's 1993 autobiography, Once Around the Bloch, he gives an inside account of the campaign, and the innovations he and Gauer came up with – for instance, the original releasing-balloons-from-the-ceiling shtick. Source: Internet