1. gimmick - Noun
2. gimmick - Verb
a drawback or difficulty that is not readily evident
any clever maneuver
something unspecified whose name is either forgotten or not known
Source: WordNetGod gave me a voice to sing with, and when you have that, what other gimmick is there? Whitney Houston
I often talked to Bing Crosby, and while I liked him, I never understood why he was so popular. To me his voice was just a gimmick. Hedy Lamarr
CAROL: You don't care for the music? JACQUE: Music! It's just a gimmick to sell lutes and flutes. Joe Haldeman
As Narcissus fell in love with an outering (projection, extension) of himself, man seems invariably to fall in love with the newest gadget or gimmick that is merely an extension of his own body. Marshall McLuhan
All my songs were solo voices. Just me singing. In fact, that was the gimmick - no gimmick. Just singing straight with not too much background. Bobby Vinton
Awards are only a publicity gimmick. Tony Randall