gimmickry
Noun
Meaning
a collection of gimmicks
Source: WordNetSynonyms
Antonyms
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Examples
I want people who see my watches to go, 'Wow!' And the more they look at them, the more they go into it, the more I want them to say, 'Wow!' I work on a razor blade between gimmickry and amazement.
There's a certain lack of gimmickry to what I do that makes people in England go: 'Where's the thing?
More than his embrace of gimmickry, though, it’s Stevens’ ability at evoking melancholy, and the gentle Christian themes that underlay his music, that make him the the perfect man to create an album based on Madeleine L’Engle’s classic and its sequels.
It's really about what it means to be a human being, and all the high-tech gimmickry and science-fictiony trappings are just a way to let Sawyer explore the notion.