Noun
a collection of gimmicks
Source: WordNetI want people who see my watches to go, 'Wow!' And the more they look at them, the more they go into it, the more I want them to say, 'Wow!' I work on a razor blade between gimmickry and amazement. Richard Mille
There's a certain lack of gimmickry to what I do that makes people in England go: 'Where's the thing? John Mayer
More than his embrace of gimmickry, though, it’s Stevens’ ability at evoking melancholy, and the gentle Christian themes that underlay his music, that make him the the perfect man to create an album based on Madeleine L’Engle’s classic and its sequels. Source: Internet
It's really about what it means to be a human being, and all the high-tech gimmickry and science-fictiony trappings are just a way to let Sawyer explore the notion. Source: Internet