1. greenwash - Noun
2. greenwash - Verb
greenwash (plural greenwashes)
A false or misleading picture of environmental friendliness used to conceal or obscure damaging activities.
Coordinate terms: whitewash, bluewash
greenwash (third-person singular simple present greenwashes, present participle greenwashing, simple past and past participle greenwashed)
To disseminate such information about (something). Most often used to tout technologies, products, or ways of doing things that seem environmentally friendly but are actually not.
Talking nice about sun and wind and green jobs is just greenwash. James Hansen
A Council of Canadians-led coalition called VANOC's green Games branding exercise nothing more than "greenwash" at a news conference on Thursday. Source: Internet
NDP House leader Nathan Cullen, who has been fighting against the Northern Gateway project, accused the government of using the ad campaign to “greenwash” Canada’s international reputation — a reputation he says has been severely damaged in recent years. Source: Internet
"We feel that this recent effort is an attempt to greenwash that project,” Seth Shteir of the National Parks Conservation Association told the paper. Source: Internet
“We won’t allow the secretary and his staff to greenwash this abysmal record with meager policy crumbs,” he said. Source: Internet