in-app
Adjective
Meaning
in-app (not comparable)
(computing) Done or featured in an application.
in-app purchases
Examples
Among those features will be a modified version of the in-app selfie ID drivers use to self-verify.
Apple and Epic have been in a legal battle since August, when the maker of the popular game launched its own in-app payment system to circumvent what it called Apple's monopolistic practices.
Aside from charging an up to 30% fee for in-app purchases, Apple requires app developers to follow policies against what it deems objectionable content, such as pornography, encouraging drug use, or realistic portrayals of death and violence.
According to eMarketer, it’s seeing an increase in popularity—there’s been a 20% increase in in-app ad spending between 2016 and 2018.
After this, the button will change from green to white, indicating that all in-app purchases are disabled.
A few in-app purchases are offered, but they’re not pushed aggressively.