incrementality

Noun

Meaning

The property or characteristic of being incremental.

The amount of change caused by a small increment of input.

Examples

Let’s say we run our test and get a 20% incrementality, this means we received 20% more conversions because we showed an ad. Source: Internet

The number one question advertisers are asking now is, “How can I measure incrementality?” Source: Internet

While enterprise marketers are hard at work building advanced media models to measure their incrementality, inaccurate baseline data dooms these efforts to failure before they even start. Source: Internet

Close letter words and terms