Noun
influencer marketing (uncountable)
(marketing) A form of marketing in which focus is placed on influencers—individuals that have influence over potential buyers—rather than the target market as a whole.
Influencer marketing has become commonplace in ecommerce. Source: Internet
Influencer marketing is becoming an important part of omni-channel strategies, as it deals with two crucial challenges: reach and engagement. Source: Internet
Influencer marketing is not just for companies using Instagram stars to sell cosmetics, headphones or healthy snacks. Source: Internet
Influencer marketing works - today we're talking about why. Source: Internet
Study: Influencer marketing budgets are bigger this year for 63% of marketers. Source: Internet
"Influencer marketing is about creating an excitement for your product and taking it to the right consumer. Source: Internet