K-beauty
Noun
Meaning
K-beauty (uncountable)
Cosmetic products and practices originating in South Korea.
Examples
Ampoules have been on the rise since the popularity of K-Beauty has hit America – many professional brands are starting to highlight their own ampoule products more frequently.
Commonly known as an acid peel in the K-beauty industry, beauty users are opting for a facial skin care vacuum that is a handheld device with a rotating nozzle tip that inserts an acid-based solution.
“K-beauty is now considered more mainstream, with US brands launching formats and textures mimicking their Eastern counterparts, such as sheet masks, jelly cleansers and essences.
The latest insights into current and upcoming consumer demand will be covered in a series of marketing trends sessions, tackling the latest for topics like anti-ageing and skin whitening, K-beauty and halal.
Aritaum will carry products from the K-beauty giant’s multiple brands, including Laniege, Mamonde and Iope.
Etude House is one of the more well-known K-beauty brands, at least in my world.