lay it on thick

Verb

Meaning

(idiomatic) To exaggerate or overstate a feeling or emotion.
She really laid it on thick when her pet died.

(idiomatic) To flatter.
He knew he needed to lay it on thick in his job interview.

(idiomatic) To guilt, guilt-trip.
Her mother laid it on thick, telling her to call home more often.

Source: en.wiktionary.org

dramatize exaggerate overestimate overstate embroider blandish overdraw hyperbolize overemphasize overstress sweet talk overplay

downplay understate underrate de-emphasize trivialize underplay

lay into lay investiture lay it on the line lay it on with a trowel lay judge lay lord