lifebuoy
Noun
Meaning
lifebuoy (plural lifebuoys)
Alternative spelling of life buoy
Synonyms
Examples
A few years later he launched Lifebuoy, the world’s first health soap, with the slogan ‘Lifebuoy saves lives’.
For every food order placed, the first roti carried the branded message “Lifebuoy se haath dhoye kya?”
In 2002, the Lifebuoy brand launches its hygiene education programme, Swasthya Chetna, which will reach nearly 51,000 villages and make a difference to the lives of 120 million people in rural areas of India.
So, to test this, we ran a study in India - our biggest market - to assess the effectiveness of specific Lifebuoy TV adverts, using the same methodology that we use to evaluate our on-ground programmes.
The Bangalore R&D centre contributes to brands including Lifebuoy, Ponds, Fair and Lovely, Omo, Lipton and Knorr.
This result demonstrates that mass media can promote and impact positive health behaviours at scale, giving us the opportunity to reach millions more people through our Lifebuoy brand.